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Copywriter
BITIS HUNTER | 40 YEAR ANNIVERSARY
The first Vietnamese craft of mine has traveled miles.
The first campaign went beyond advertising that I was
lucky enough to be part of the story, and the history.
SAMSUNG | ONCE-IN-60-YEARS BUDGET SAVING TRICKS FOR TET,
BROUGHT TO YOU BY THE LUCKY KITTY TRIO.
Besides the fact that these valuable budget-saving tricks do not happen so often. Another thing worth mentioning is that nothing could bring more pleasure than seeing those kitties just as fatty as the piggies.
Likely stories that brought me to The Friday agency.
TEA PLUS REBRAND | NO PLUS TOO SMALL TO COUNT
While youngsters like us are too busy scrutinizing our own progress, why don't ever any brand tell us not to? So we can at least feel a bit more alive?
BOO STREETWEAR | ART REMIX COLLECTION
What figures in famous paintings chat about if they ever did?
Same stuffs we do, pure nonsense.
PEPSI THE LONGEST TRAIN
The idea is our highest hope. The higher the donations, the more people longing for home can return in Tet, the longer the train.
The longest train.
HONDA WINNER X
What's the cool best way to face doubts? Race ahead of them, say this to
their face: "Doubt, eat my dust."
SUNSILK AND ITS GLOSSY EFFECT
Use with caution.
MOTOROLA THE SCREAMING ANABAS
What if the brand name itself is already a visual pun running on two wheels across the street?
BITIS HUNTER MIDNIGHT
They say if you wander the night, one day you'll encounter ghost. True or not? This kind of documentary series follows the steps of these guys at midnight to see who they cross paths with and what they uncover.
KHONG DO GREEN TEA UNIVERSE
An exercise to make over the brand imagery in people's minds. Some said this is not the brand they knew for decades, some welcomed the new. Who's wrong, who's right? Probably the question should be asked is, does it make you turn head?
BIG LIGHTER | NO IDEA IDEA
BIC lighter has a cool claim to launch, but the mascot is too cute to be cool. The idea totally plays on the coincidence of words, comes with a silly math.
IF YOU LIKE THE PLACE, YOU KNOW THE PLACE.
50TH ANNIVERSARY OF VIETNAM REUNIFICATION
It was one of the biggest milestones in Vietnam. Every corner of our country celebrated loud and proud. While we were being moved by the occasion and the idea, all of a sudden, we, from Group ECD to senior to junior creatives, realized we were changing the national flag, what was aired later .
NUMBER ONE GOLDEN FLY
The one we were dying to meet that summer, the only accident we wanted a sequel, the terribly good redemption.
BITIS HUNTER REBRAND | STEP FORWARD |
The split second of stepping into the unknown is a roller coaster of emotions,
from fear to exhilaration. Nobody said it'd be easy. But isn't it the whole point?
Many brands attempt to own something big. With this rebrand, Biti's Hunter,
a sneaker brand proudly made in Vietnam, just wanted to own a moment when emotions matter most in shaping who we are are born.
HIGHLAND COFFEE 25 YEAR ANNIVERSARY
How we introduce ourselves to the world without losing ourselves:
Be the maximum us. 100% Robusta Fierce.
BIC LIGHTER | NO FLAME LIKE A BIC FLAME
SAMSUNG FRIDGE | NATURE-BLESSED FRESHNESS
The brand has long claimed leadership in freshness. The brief was a long list of tasks to get done. Guess who helped us?
Farmer.
BITIS HUNTER | THE YEAR OF DRAGON DETERMINATION
BITIS HUNTER |RUNNING COLLECTION
Whatever makes you run, we got you.
WHAT IF BIA SAIGON TAKES OFF ITS PROUD LABEL.
Sometimes it does matter where you're from. Many times it doesn't.
What if we launched the brand by launching not "the face" of the brand,
but her STYLE.
What if we relearn our own language with the same dedication we give to learning a foreign one?